Digital Strategy, Performance Analytics & Conversion Growth

We turn data into decisions, and decisions into growth.

We bring strategic clarity to digital ecosystems - aligning analytics infrastructure, website performance, and long-term growth strategy.

2021

10+

5+

Established

brands supported

YEARS Digital Growth Experience

Services That Scale

WHAT WE DO

WHO WE ARE

Meet the Founder

Marlena Ferst

Founder & Growth Strategist

Aura Consulting was founded by Marlena, a data-driven strategist specialising in website performance, digital strategy, and data analytics consulting. With a background in working closely with eCommerce and digital-first brands, she brings a structured, insight-led approach to solving complex business challenges.

Marlena’s work sits at the intersection of data consulting and digital strategy, helping brands understand not just what is happening across their websites, but why. Through in-depth analysis of user behaviour, conversion funnels, and performance metrics, she supports businesses in improving website performance, increasing efficiency, and unlocking sustainable growth.

If you’re looking to improve performance or gain clearer direction, feel free to get in touch for an initial conversation.

Book an Intro Call

What They Say.

CLIENT STORIES

Mark Cooke

Director & CEO at 29Aero

Aura Consulting was a thoughtful and reliable partner, taking the time to understand our brand and deliver design work that truly fit our needs. The process was clear and felt easy from start to finish.

Janine Capaldi

Co-Director, Capaldi Marketing

Aura Consulting supported us across multiple client projects, delivering high quality content that aligned closely with each brand’s goals. The work was always clear, consistent, and tailored to each brand, making collaboration smooth and effective throughout.

Pavel Gricevič

Director, Multi Connect Group MB

Aura Consulting supported our digital strategy across our whole portfolio of brands. We partnered on analytics setup, process audits, and the design and build of multiple websites, bringing clarity and consistency across the business.

Phil Brugger

CEO, Aero-Phil

Aura Consulting delivered exactly what I needed - a professional website and high-quality business cards, all with an impressively fast turnaround. The process was smooth, communication was clear, and the final results fully met expectations.